Late American economist Theodore Levitt believes creativity and innovation are two different things altogether, and in the mortgage sector, both are crucial for the industry to thrive!
If you're in the mortgage industry, you know that Steve Doumar's Whisp technology has been an enormous help. His software helps to speed up the process of getting a loan approved, and it has been instrumental in assisting lenders in keeping up with today's fast-paced world. Thanks to Steve and his team, more people can get the loans they need to buy homes and start businesses.
But before you tackle Steve Doumar's contribution to the sector, you should understand how the mortgage sector is faring.
The mortgage sector has been in disarray since COVID-19, among other factors, and it's not getting any better. This situation has affected their lead generation capabilities as a result.
Steve Doumar states:
"For the first time in years, mortgage companies are struggling more than ever to get new leads. With low-interest rates, people have just been walking in the door wanting loans (or refinance) their home mortgages."
Steve Doumar cannot deny the importance of lead generation for the mortgage sector.
Implementing lead generation strategies is essential to any business, and the more qualified leads you can bring in, the better. It doesn't count what your product or service may be - if it's something people need, they'll find a way of paying for it!
The focus on lead generation has not waned over time, with 53% of marketers still investing heavily in the process. But while it may be challenging to generate leads, this is no less important for brands looking to grow their customer base, and Steve Doumar is no different in tackling such a task.
Despite this, the ever-growing digital landscape is a challenge for marketers, with 61% of them ranking lead generation as their number one challenge.
Steve Doumar believes a fresh idea is crucial for generating leads, stating, "For me, the most important thing when it comes to a quality lead is that that lead has to be fresh, and the data needs to be accurate. If it's not either of those two things, it's tough to convert a lead that's either old or the data is not accurate. I mean, calling a wrong number is the worst thing you could ever do."
In today's competitive market, one of the most important things you can do to stay afloat and grow your business, as mentioned before, is to generate leads, with social media becoming one of the most used digital channels in recent years.
Steve Doumar knows this all too well as he develops a system to ease the lead generation process at the time.
Social media is becoming prevalent, and the platform is not going out of style anytime soon. Recent research has found that 66% of marketers generate leads from this platform after spending only six hours per week on it! With such statistics, you can see why many people turn to sites like Facebook, Twitter, and even LinkedIn, for their business needs.
Despite this, the potential of social media platforms to get much-needed leads is often underutilized, prompting Steve Doumar to improve the process further when he's developing Whisp at the time.
Lead generation strategies are not without their challenges, which Steve Doumar understands all too well.
For instance, you will need to compete with other businesses for qualified leads, which is tough when they go out into your area, putting you directly against them! The good news? There's no shortage of competition, thanks (mostly) because many companies don't have the resources needed.
But even if yours does, it's likely not enough; most people give up after one undesired conversation before getting started, which can be crippling for many small businesses just working on small revenue.
Thus, easing the lead generation process is a priority that Steve Doumar has taken into heart, a fact that has paid off since with Whisp.
Steve Doumar acknowledges this problem, stating, "I don't think there's a marketer in the world who has ever not struggled to capture leads effectively. There are very few campaigns, even running them for a year or more, where you don't find something new that makes it more challenging to capture leads."
Steve Doumar has developed a technology called Whisp to ease the lead generation process with one goal in mind: clarity.
When asked what makes Whisp stand out, Steve Doumar says, "It's all about the simplicity. And for us, the simplicity of our lead capture technology is what nobody else can do. Our technology is simple and easy, but we have 27 patents pending, and 13 of them (the patents) have already been authorized and approved to ensure that our lead capture process is unique and nobody else can copy it. And that's what makes us makes us unique."
Steve Doumar adds, "The process of driving a button press or a QR scan into an SMS into an opt-in is ours and ours, making Whisp such an awesome product."
If you're in the mortgage industry or any other business, you know that things move quickly nowadays. As a result, lead generation is more important than ever; fortunately, Steve Doumar's Whisp technology is always ready to help.
This simple lead generation software has been instrumental in assisting lenders, and other industries, in keeping up with today's fast-paced world while ensuring a safe and reliable experience for all users involved. Businesses have Steve Doumar to thank for making fast transactions happen almost instantly.
"I've had so many satisfying moments because every time I talk to a new company about adopting our technology, they get giddy and excited every time we start talking about it." - said Steve Doumar.
So if you're looking for a new, fresh, and unique strategy to improve your mortgage business, check out Steve Doumar's Whisp technology!